--- title: "Software Development & Digital Services | Arbocode" description: "Custom software, web and mobile apps, SaaS, ERP, CRM, AI and cloud engineering, plus UI/UX, SEO and growth marketing for companies in the US, UK, EU and beyond." url: https://arbocode.com/services --- 1. [Home](https://arbocode.com/) 2. Services Services # Software development and digital services Engineering is the core of what we do: custom software, web and mobile applications, SaaS platforms, business systems and AI. Design, SEO and growth marketing sit alongside it for clients who want one accountable team. [Get a free estimate](https://arbocode.com/get-a-quote) [Speak with an engineer](https://arbocode.com/contact) NDA on request · Free, no-obligation estimate · Reply within one business day Primary focus ## Software development ### Core Software - [Custom Software DevelopmentWe build software around the processes your business already runs on, so operations no longer depend on spreadsheets, workarounds and tools never built for your workflow.](https://arbocode.com/services/custom-software-development) - [Mobile App DevelopmentWe build native and cross-platform mobile apps, handle App Store and Play Store submission, and design for the offline gaps and device permissions a phone has to cope with.](https://arbocode.com/services/mobile-app-development) - [Web Application DevelopmentWe build the logged-in side of your product, including dashboards, portals and workflow tools that handle real data volume, permissions and concurrent users.](https://arbocode.com/services/web-application-development) - [Web DevelopmentWe build company websites, content platforms and headless front ends that load fast, rank in search and send your sales team a steady flow of form submissions.](https://arbocode.com/services/web-development) ### Business Systems - [CRM DevelopmentWe build the system that follows a customer from first contact to renewal, as a custom CRM or as an extension of Salesforce, HubSpot or Dynamics.](https://arbocode.com/services/crm-development) - [ERP DevelopmentWe build the operations backbone that runs inventory, procurement, finance and production, either as a custom system or as an extension of Odoo or Dynamics 365.](https://arbocode.com/services/erp-development) - [SaaS DevelopmentWe build multi-tenant SaaS products around tenant isolation, subscription billing and self-serve onboarding, architected to scale beyond your first cohort of customers.](https://arbocode.com/services/saas-development) ### Commerce - [E-commerce DevelopmentShopify and WooCommerce storefronts, headless commerce front ends and custom checkout flows, all shaped to your catalog, pricing and fulfillment setup.](https://arbocode.com/services/ecommerce-development) - [Marketplace DevelopmentWe build two-sided marketplaces with vendor onboarding, Stripe Connect split payments, commission logic and the trust and safety tools a multi-vendor platform needs.](https://arbocode.com/services/marketplace-development) ### AI & Emerging Tech - [AI DevelopmentWe build the AI itself, covering retrieval systems over your data, agents that act on it, and models tuned and evaluated against your own cases.](https://arbocode.com/services/ai-development) - [AI IntegrationWe add AI capability to the CRM, helpdesk, ERP or internal tool you already run, and leave the software that works in place.](https://arbocode.com/services/ai-integration) ### Engineering - [API DevelopmentWe design, build, document and version REST and GraphQL APIs so partners can integrate without asking your engineers for help.](https://arbocode.com/services/api-development) - [Backend DevelopmentWe build the server-side systems beneath your product, including data models, business logic, queues and the infrastructure that keeps them fast under load.](https://arbocode.com/services/backend-development) - [Frontend DevelopmentWe build and maintain the browser layer of your product, covering component systems, performance, accessibility and migrations off frameworks you have outgrown.](https://arbocode.com/services/frontend-development) ### Infrastructure & Automation - [Business Process AutomationWe build approval, onboarding and invoice workflows on n8n, Make, Zapier or Power Automate, and write custom code where the connector runs out.](https://arbocode.com/services/business-automation) - [Cloud & DevOpsWe design cloud infrastructure as code, build CI/CD pipelines and prepare your team for incidents before they happen.](https://arbocode.com/services/cloud-devops) - [Software AutomationWe build the RPA bots, scheduled jobs, data pipelines and test suites that take over manual, error-prone engineering work.](https://arbocode.com/services/software-automation) ### Lifecycle - [Software Maintenance & SupportInherited codebases, security patches and dependency upgrades handled by a team that keeps production running under a defined support SLA.](https://arbocode.com/services/software-maintenance) Alongside the build ## Design, search and growth ### Design - [BrandingPositioning, naming direction and an identity system that keeps working once a product is live, going well past a moodboard.](https://arbocode.com/services/branding) - [Graphic DesignDecks, ads, social assets and print collateral delivered on a schedule your campaigns can run against.](https://arbocode.com/services/graphic-design) - [UI/UX DesignResearch, flows and prototypes tested with real users, then handed to engineering as a working Figma design system instead of a static file.](https://arbocode.com/services/ui-ux-design) ### Video & Motion - [Motion GraphicsAnimated explainers, kinetic type for ads and interface micro-interactions, exported as Lottie files your engineers can drop directly into the product.](https://arbocode.com/services/motion-graphics) - [Video EditingEditing for footage that already exists, such as product demos, webinars, testimonials and ad cutdowns, delivered with captions through a repeatable pipeline.](https://arbocode.com/services/video-editing) ### Search - [Local SEOGoogle Business Profile management, citation cleanup and location pages written for each address instead of one template copied across a store list.](https://arbocode.com/services/local-seo) - [SEO ServicesKeyword architecture, content briefs, on-page work and reporting from a team that can also fix what is broken in the site underneath.](https://arbocode.com/services/seo) - [Technical SEOCrawl budget, rendering and Core Web Vitals problems diagnosed and fixed by engineers who can also work in the codebase beneath them.](https://arbocode.com/services/technical-seo) ### Marketing - [Content MarketingAn editorial calendar, bylines and original research that make a company sound credible to the people evaluating it, beyond simply showing up in search.](https://arbocode.com/services/content-marketing) - [Digital MarketingOne strategy across search, social, email and paid, with attribution based on tracking infrastructure we implement ourselves instead of a spreadsheet estimate.](https://arbocode.com/services/digital-marketing) - [Email MarketingWelcome, onboarding and win-back flows, backed by a segmentation model and a deliverability setup that keeps them out of the spam folder.](https://arbocode.com/services/email-marketing) - [Google Ads ManagementSearch, Performance Max and Shopping campaigns built on conversion tracking that accounts for deals closing weeks after the click.](https://arbocode.com/services/google-ads) - [Social Media MarketingOrganic content and paid social planned platform by platform, with LinkedIn built for B2B lead generation instead of treated as a smaller Instagram.](https://arbocode.com/services/social-media-marketing) ### Optimization - [Conversion Rate OptimizationResearch-driven experiments with sound statistical design, built and instrumented by engineers instead of a page-builder plugin that guesses at significance.](https://arbocode.com/services/conversion-rate-optimization) ## Have something to build? Send a short description of the project. A senior engineer reads each request and answers with questions, next steps and an early budget range. [Get a free estimate](https://arbocode.com/get-a-quote) [Speak with an engineer](https://arbocode.com/contact)