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Next.js Development Company

One framework for the marketing site, the app and the API behind it, all deployed together.

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How we work

Next.js is React plus the parts nearly every real application needs: routing, server rendering, data fetching, image optimization and a home for API endpoints. The App Router made React Server Components the default rendering model, so pages fetch their own data on the server and ship only the JavaScript the interactive parts need. A mostly static page no longer receives a full client bundle.

We use Next.js for projects where rendering strategy actually matters to the business: a marketing site that needs to rank in search, a product catalog that changes daily but should still load instantly, or a SaaS dashboard that mixes public marketing pages with an authenticated app behind the same domain. Server Actions remove the separate API layer for simple mutations, and Incremental Static Regeneration lets a page rebuild in the background when its data changes rather than on every request.

Fit

When Next.js is the right choice, and when it is not

Good fit

The site needs to rank in organic search, which means content has to be in the initial server-rendered HTML, not assembled client-side
You are combining a marketing site, a blog and an authenticated application under one domain and want shared layout, navigation and deploy pipeline
Your catalog or content changes often enough that pure static generation is impractical, but a full server round trip on every request is wasteful: Incremental Static Regeneration fits that gap
You want to avoid standing up a separate backend for straightforward data mutations, using Server Actions and Route Handlers instead
You need image and font optimization, code splitting and caching handled by the framework instead of hand-rolled

Consider something else

The site is a handful of static pages with no dynamic data and no plan to add any: a plain static site generator or a page builder is faster to ship and cheaper to host
You are building a purely internal tool behind authentication where nobody will ever hit it from an unauthenticated search result: a Vite-based single-page React app is lighter and has fewer rendering-mode decisions to make
The team wants to deploy on infrastructure that does not support Next.js's server runtime well; some self-hosted setups lose ISR and Server Actions and end up static-export only, which removes most of the framework's value
You are building the client for a mobile app rather than a website: React Native or a native app is the better fit.js

What we build

What we build with Next.js

Marketing and content sites built to rank
Server-rendered pages with fast Core Web Vitals scores, structured data and an XML sitemap generated from the same content model that powers the pages, so SEO is a byproduct of the architecture rather than a bolt-on.
SaaS applications with a public and authenticated surface
Marketing pages, pricing, and a signed-in dashboard served from the same Next.js app, sharing design system, deploy pipeline and domain, with middleware handling auth redirects at the edge.
E-commerce storefronts on Incremental Static Regeneration
Product and category pages that rebuild in the background as inventory and pricing change, so shoppers get static-page load speed without stale prices.
Server Actions for forms and mutations
Quote requests, account settings and checkout steps handled as server functions called directly from a form, without a separate REST or GraphQL layer for straightforward writes.
API routes and webhooks
Route Handlers for third-party webhooks (payments, CRM sync, transactional email) that need a stable endpoint but do not warrant a standalone backend service.
Multi-region and edge deployment
Middleware and edge runtime used for geolocation-based redirects, A/B test assignment and authentication checks that need to run close to the visitor.

Ecosystem

Libraries and tools we pair it with

React Server Components and Server Actions as the default data and mutation layer
Prisma or Drizzle for typed database access from server components
Vercel or a self-hosted Node runtime for deployment
next-intl for multi-market internationalization
Tailwind CSS for styling
Zod for validating Server Action input
next-seo or the built-in metadata API for structured SEO data
Sentry for server and edge runtime error tracking

Picking a rendering strategy per route, not per project

The most common mistake we see in existing Next.js codebases is treating rendering mode as a single project-wide decision. It is not. A marketing homepage, a product catalog and an authenticated settings page have different freshness and performance needs, and the App Router lets each route pick independently.

Static generation fits pages where content changes rarely: about pages, legal pages, most marketing copy. Incremental Static Regeneration fits pages backed by content that changes on its own schedule, like a product catalog or a blog, where a stale page for a few minutes is an acceptable trade for near-static load speed. Full server rendering fits pages that must reflect the current request, like a personalized dashboard or search results with query parameters. Getting this mix right, route by route, is most of what separates a fast Next.js site from a slow one.

Migrating from Create React App or the Pages Router

Teams on an older Pages Router project or a plain client-rendered React app usually ask whether migrating to the App Router is worth the disruption. The honest answer depends on what the project needs from SEO and initial load performance. A project that is mostly an authenticated internal tool gets less benefit and can migrate opportunistically, route by route, alongside normal feature work.

A project that depends on organic search traffic benefits enough to justify a planned migration: Server Components reduce client JavaScript, and the built-in metadata API replaces manual head tag management. We run these migrations incrementally, moving one route segment at a time behind the same domain, so the site stays live and indexable throughout rather than going dark for a big-bang rewrite.

Route-by-route migration keeps the site live and indexed during the transition
Data fetching moves from client-side effects to server components, cutting client bundle size
Metadata and structured data consolidate into the App Router's metadata API

Services

Services that use Next.js

Industries

Where we use it

FAQ

Questions about Next.js

Is Next.js overkill for a small business website?

For a handful of pages with no dynamic data and no content that changes often, yes: a simpler static builder or a page tool like Webflow ships faster and costs less to run. Next.js earns its complexity once there is a blog, a catalog, a multi-market presence or a plan to add an authenticated app later.

Does Next.js help with Core Web Vitals scores?

It removes most of the common causes of poor scores by default: automatic image optimization, font loading without layout shift, and code splitting per route. It does not guarantee good scores on its own; a page that ships a large unoptimized client bundle for interactivity can still score poorly regardless of framework.

Can we run Next.js without deploying to Vercel?

Yes, Next.js runs as a self-hosted Node server or in Docker on any platform that supports a long-running Node process. Some hosting targets only support static export, which drops server rendering, Server Actions and ISR, so we confirm the deployment target's capabilities before committing to rendering strategy.

What is the difference between Server Actions and a traditional API?

A Server Action is a function marked to run on the server that a form or client component can call directly, without you defining a REST endpoint and a client fetch call for it. It replaces the API layer for straightforward mutations; a public API consumed by third parties still needs Route Handlers or a separate service.

How long does a typical Next.js marketing site take to build?

A content-driven marketing site with a handful of templates, a blog and a contact flow usually takes a small team several weeks from content model to launch. Timeline moves with the number of unique page templates and how much content migration or copywriting is involved, not with the framework itself.

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