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Core Software

Web Development Company for Marketing Sites and Web Platforms

We build company websites, content platforms and headless front ends that load fast, rank in search and send your sales team a steady flow of form submissions.

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NDA signed before we start
Full IP ownership on payment
Your repository from the first commit
Live demo at the end of every sprint
Built by senior engineers
How we work

Your website is often the first thing a prospect sees before talking to sales, and for many buyers it is the only interaction that decides whether they fill out a form or leave. As a web development company, we build marketing sites, content platforms and public-facing web properties that load quickly, are easy for your team to update, and are structured so search engines can find the pages that matter.

We work in whichever content model fits how your team publishes: a traditional CMS when marketing needs to edit pages without pulling in a developer, a headless setup when the same content has to reach a website, an app and a partner portal, or a hand-built front end when the site is mostly a product experience rather than articles and landing pages. Every build starts from the pages that need to rank and convert, not from a template that gets filled in afterward.

The result is a site your marketing team can run without filing a ticket for every text change, that passes Core Web Vitals and technical SEO checks on the first crawl, and that gives your pipeline a steady source of qualified form submissions instead of a brochure nobody reads.

What we deliver

Web Development services

  • Marketing Website Development

    Full company sites built around the pages that generate pipeline: home, product or service pages, pricing, case studies and a blog your team can publish to without help.

  • Headless CMS Implementation

    Content modeled once in a headless CMS and delivered to your website, app and partner-facing surfaces from a single source, so a product update or price change only has to be entered in one place.

  • Website Redesign and Replatforming

    Moving an aging WordPress, Drupal or custom site onto a modern stack without losing the search rankings or content the old site earned.

  • Landing Page and Campaign Site Builds

    Fast-shipping landing pages for paid campaigns, product launches and events, built on reusable sections so a new page ships in days rather than weeks.

  • Technical SEO and Core Web Vitals Optimization

    Crawl budget, structured data, image delivery, caching and rendering strategy tuned so pages are indexed correctly and load quickly on the connections your visitors actually use.

  • CMS Training and Content Governance

    Roles, workflows and documentation so your marketing team can publish pages, run A/B tests on copy and add new sections without waiting on engineering.

  • Accessibility Audits and Remediation

    A WCAG 2.2 review of the site with fixes applied to color contrast, keyboard navigation, form labeling and screen reader behavior.

You receive

Deliverables

  • A production website deployed to your domain with separate staging and production environments
  • CMS access with roles configured for your marketing team
  • A documented component library for future pages
  • A technical SEO audit with fixes applied before launch
  • Analytics and conversion tracking wired to your CRM or ad platforms
  • A redirect map from the old site so existing rankings carry over
  • The site's source code in your own repository from the first commit

How we work

Our web development process

  1. Content and traffic audit

    We review the existing site's analytics, search rankings and page inventory to see what is actually working before anything gets rebuilt.

  2. Sitemap and information architecture

    Pages are grouped around search intent and the buyer journey, not around your internal org chart.

  3. Design and prototyping

    Key templates are designed and reviewed with your team before a single line of front-end code is written.

  4. Build and CMS integration

    The front end is built and connected to the CMS your team will actually use to publish, with content entered as part of the build rather than left as placeholder text.

  5. QA, performance and SEO pass

    Every template is checked against Core Web Vitals targets, structured data requirements and cross-browser behavior before launch.

  6. Launch and redirect verification

    The domain cutover happens with redirects tested in advance and search console monitoring in place for the first weeks after launch.

Choosing Between a Traditional CMS and a Headless Build

A traditional CMS puts the editor and the front end in the same system, which is the right call when one team owns the website and mostly needs to publish pages and blog posts without engineering involved in every change.

A headless setup separates content from presentation, which earns its complexity when the same product descriptions, pricing or help content need to reach a website, a mobile app and a partner portal, or when the front end is being rebuilt on a different framework than the CMS supports natively. We size this decision against how many surfaces your content actually needs to reach, not against what is currently fashionable.

What a Marketing Site Needs to Pass Technical SEO

Search engines reward pages that load quickly, resolve to a single canonical URL and describe themselves clearly with structured data. That means image formats and lazy loading tuned for real connection speeds, a sitemap and robots configuration that does not accidentally block the pages you want indexed, and heading structure that matches what a page is actually about rather than what looks good visually.

We build this in during development rather than bolting it on after launch, because a site that has to be retrofitted for SEO after the fact usually needs template changes that a plugin cannot fix.

  • Core Web Vitals budgets set per template, not just for the homepage
  • Structured data for organization, breadcrumb and article types where relevant
  • A canonical and redirect strategy that survives future URL changes

When a Redesign Is the Wrong Fix

A site that ranks well but converts poorly usually has a messaging or page-structure problem, not a technology problem, and a full rebuild will not fix a page that nobody understands. In those cases we start with a conversion audit and targeted page rewrites before recommending a rebuild.

A full replatform makes sense when the CMS itself is the constraint: when marketing cannot publish without a developer, when the site cannot be made fast on the current stack, or when content needs to reach channels the current CMS was never built to serve.

Budget

What drives cost and timeline

  • Number of unique page templates

    A five-page marketing site costs and takes far less than a site with a resource library, a jobs board and a multi-step pricing calculator.

  • Content migration volume

    Moving three hundred blog posts and their metadata from an old CMS takes real time, separate from designing and building the new site.

  • CMS and integration choice

    A headless build that has to feed a website, an app and a partner portal takes more setup than a single CMS-driven site.

  • Custom interaction and animation work

    Scroll-triggered animation, interactive calculators and custom data visualizations add design and engineering time beyond a standard template.

  • Ongoing publishing volume

    A team publishing daily needs workflow tooling, approval steps and a component library that a quarterly-update site does not.

Compliance

Standards we design and build to

None of these is a certification or attestation held by this agency. They are the standards we design and build client systems to, so your own audit or assessment starts from a sound base.

  • GDPR / UK GDPR

    Personal data handled on a lawful basis, with data minimisation and a documented retention policy.

  • HIPAA safeguards

    Administrative, physical and technical safeguards applied where a system touches protected health information.

  • PCI DSS scope reduction

    Card payment flows tokenised through a certified processor so cardholder data never touches your systems.

  • SOC 2 readiness

    Access control, change management and audit logging built in from day one, ready for a client's own SOC 2 audit.

  • WCAG 2.2 AA

    Keyboard navigation, colour contrast and screen-reader labelling checked against the AA success criteria.

  • OWASP ASVS

    Authentication, session handling and input validation reviewed against the Application Security Verification Standard.

We list certifications only when they are real and current. See our security practices →

FAQ

Questions about Web Development

How long does it take to build a company website with a CMS?

A marketing site with five to ten templates and a blog typically takes six to ten weeks from discovery to launch. Timelines extend when content migration is heavy, when the design includes custom interactions, or when the site needs to integrate with a CRM or marketing automation platform beyond a standard form submission.

Should we use WordPress, Webflow or a headless CMS for our website?

WordPress and Webflow suit a single-team site that mostly needs pages and blog posts published without engineering. A headless CMS is worth the extra setup when the same content has to reach an app, a partner portal or a front end built on a different framework. We size this against your actual publishing surfaces rather than defaulting to one platform.

Can you migrate our website without losing our search rankings?

Yes. We map every existing URL to its new destination, keep the content structure that is currently ranking, and set up 301 redirects tested before the domain cutover. We monitor Search Console for crawl errors and ranking drops for several weeks after launch and fix regressions immediately.

Will our marketing team be able to edit pages without a developer?

That is the goal of every build. We configure CMS roles and reusable content blocks so your team can publish new pages, swap images and run copy tests without opening a code editor, and we document the component library so the answer stays true after your team changes.

How do you handle website accessibility and WCAG compliance?

We build to WCAG 2.2 AA as a baseline: keyboard navigation, color contrast, form labeling and screen reader behavior are checked during QA on every release. We describe this as how the site is built, since we do not hold or claim any accessibility certification on your behalf.

Do you build custom designs or start from a template?

We design key templates specific to your site rather than filling in a theme, because a templated homepage rarely matches the message that actually converts your visitors. Reusable components speed up later pages once the core templates are approved.

What happens to our website after launch?

You own the repository and CMS from the first commit, so your team or another developer can maintain it without us. We offer ongoing support and content updates under software maintenance services if you would rather not manage it in-house.

Price your web development project

Send a short description of the project. A senior engineer reads each request and answers with questions, next steps and an early budget range.

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