Who we work with
White Label Software Development
We deliver under your brand, sign NDA and non-solicitation terms at the outset, and transfer code ownership to your client as your own team would.
NDA on request · Free, no-obligation estimate · Reply within one business day
White label software development means we build while your agency delivers. Your client sees your brand, your account manager and your process, and we remain behind the scenes as delivery capacity you can scale up or down without carrying full-time payroll for every skill set a project calls for.
The agreement that makes this work has to be explicit from the start: a signed NDA before any client detail is shared, a non-solicitation clause covering both your client and your staff, and a communication line that runs through your account manager rather than directly to the end client unless you decide otherwise.
Capacity is the other half of the value. An agency that wins a project needing skills its current team doesn't have, or simply more hands than it has free, needs that capacity predictably, not as a maybe. When the project ships, code ownership passes to your client exactly as if your own team had written it, because for their purposes, it did.
The problem
What agencies usually run into
Protecting the agency relationship with the end client
The client needs to experience one agency, one point of contact and one account of progress, even when a specialist team behind the scenes is doing the technical work.
Confidentiality and non-solicitation
Client details, and sometimes the fact that any subcontracting is happening at all, need protection through an NDA, alongside a non-solicitation clause that keeps your client and your staff off limits.
Predictable capacity, not one-off help
An agency taking on new project types needs delivery capacity it can plan around each quarter, not a single freelancer engagement that may or may not be available for the next one.
Code and IP ownership that transfers cleanly
When the project ships, the client or the agency, depending on the contract, needs unambiguous ownership of the code and its repository, with no ongoing dependency on us to keep it running.
Matching your existing delivery process
Work needs to fit into whatever project management, QA and communication process your agency already runs for its clients, rather than asking your account managers to learn a second system.
How we adapt
How we work differently for you
Engagement
Contracts are structured agency-to-agency, with an NDA and non-solicitation terms signed before any client details are shared, and pricing set as a wholesale rate that leaves room for your own margin.
Team
A dedicated team is assigned to your agency rather than pulled from a shared pool per ticket, so context about your clients and your standards builds up over time instead of resetting with every request.
Process
We report into your project management system and your account manager, not your client directly, unless you prefer a blended team the client knows about. Status updates are written so you can forward them as your own.
Budgeting
Pricing is typically a retainer for reserved capacity, or per-project for defined scopes, both set at a wholesale rate that leaves margin for your agency's own client pricing.
Handover
Repository access, environment credentials and documentation transfer to your client, or stay with your agency, exactly as your contract specifies, with no code held back after final payment.
Projects
Systems we usually deliver
Overflow development capacity for a busy quarter
A dedicated team added to an agency's existing roster to cover a busy stretch, without the agency hiring for a temporary spike in demand.
A technical specialty the agency doesn't staff in-house
Backend, mobile or AI work added to a project an agency is already running for a client, delivered under the agency's own project management.
White-label build for a client-facing product
A full build delivered under the agency's brand from kickoff to launch, with the agency's account manager as the only contact the client sees.
A blended team the client is aware of
Cases where the agency prefers to introduce us directly to the client alongside their own team, still operating under the agency's contract and account management.
Code handover and documentation at project close
Final documentation, repository transfer and a walkthrough for whoever takes over the codebase next, whether that's the agency's client or the agency itself.
Engagement
Ways to work with us
Most agency partnerships start with a signed NDA and non-solicitation agreement, then either a capacity retainer, a reserved number of hours or a dedicated team per month, or a fixed scope for a single client project. Pricing is set at a wholesale rate so your agency retains its own margin when billing the end client.
Communication defaults to running through your account manager rather than the client directly, and code ownership transfers exactly as your contract specifies, so there's no ambiguity about who owns the repository once the engagement ends.
FAQ
Frequently asked questions
Will our client know you're involved?
That's your call. Most agencies keep the relationship white-label, with their own brand and account manager as the only thing the client sees. Some prefer a blended team the client is aware of. We work either way and set the communication rule in the contract upfront.
Do you sign an NDA and non-solicitation agreement?
Yes, before any client details are shared. The non-solicitation terms typically cover both your clients and your staff, so the arrangement doesn't create a channel for us to approach either directly.
Who owns the code once the project ships?
Whoever your contract specifies, usually your client, sometimes your agency. Repository access and documentation transfer at project close with no code withheld and no ongoing dependency on us to keep it running.
Can we get a dedicated team instead of ad hoc help?
Yes, and it's the more common structure. A consistent team assigned to your agency builds context about your clients and standards over time, which tends to produce better work than a different person answering each new ticket.
How is pricing structured for a reseller relationship?
Typically a wholesale rate, either a monthly retainer for reserved capacity or a fixed price per project, set so your agency keeps its normal margin when invoicing the end client.
What happens if we only need help occasionally?
A smaller retainer or a per-project arrangement both work. The main trade-off is that a standing retainer keeps the same team and context available on short notice, while occasional projects may need a brief ramp-up each time.
Services
Services we usually start with
- Custom Software DevelopmentWe build software around the processes your business already runs on, so operations no longer depend on spreadsheets, workarounds and tools never built for your workflow.
- Web Application DevelopmentWe build the logged-in side of your product, including dashboards, portals and workflow tools that handle real data volume, permissions and concurrent users.
- Mobile App DevelopmentWe build native and cross-platform mobile apps, handle App Store and Play Store submission, and design for the offline gaps and device permissions a phone has to cope with.
- UI/UX DesignResearch, flows and prototypes tested with real users, then handed to engineering as a working Figma design system instead of a static file.
- Backend DevelopmentWe build the server-side systems beneath your product, including data models, business logic, queues and the infrastructure that keeps them fast under load.
Solutions
Common systems
- Internal Tools & Admin DashboardsBack-office software where your team can look up, edit and act on production data safely, replacing the spreadsheet or the direct database query.
- Customer Portal DevelopmentA login area where your customers see their own orders, invoices and support cases, connected to the systems that already store that data.
- MVP DevelopmentWe turn a product idea into a working release centered on the one assumption you need to prove, rather than a cut-down version of the entire vision.
- System IntegrationConnecting the CRM, ERP, billing and internal systems you already run, so data moves between them with nobody copying it by hand.
Industries
Industries we often work in
- Retail & E-commerceInventory, POS and storefront software that stays synchronized across every channel, with EDI connected for your wholesale partners.
- Professional ServicesEngagement management, time tracking and client portals designed around how consulting and advisory firms bill for their time.
- Real EstateListing, transaction and property management software built on RESO Web API data feeds and search that complies with Fair Housing rules.
- Media & EntertainmentStreaming, subscription and rights management software organized around DRM licensing and content availability by territory.
Insights
Further reading
- 7 min readWhat Mobile App Development CostsMobile app development cost runs from $25,000 for a simple utility app to $300,000+ for a two-platform app with offline sync and payments.
- 6 min readWhat Custom CRM Development Cost Looks LikeCustom CRM development cost starts near $40,000 for a focused pipeline tool and reaches $250,000+ for a multi-team platform with automation and reporting.
- 7 min readCustom Development vs No-Code ComparedCustom development vs no-code tools, compared on build speed, cost at scale, and where each approach holds up as your workflows grow more complex.
Also
Other kinds of clients
- Software Development for StartupsWe scope MVPs around the hypothesis you most need to test, then build them clean enough to survive due diligence and a later handover to your own team.
- Custom Software for Small BusinessesWe phase custom work around your cash flow, connect the tools you already pay for, and tell you plainly when buying beats building.
- Enterprise Software DevelopmentWe work within your security review and procurement process, integrate with legacy systems you cannot replace overnight, and plan for the change management a rollout requires.
Have something to build?
Send a short description of the project. A senior engineer reads each request and answers with questions, next steps and an early budget range.